GEMMA ANNOUNCE SUPER SIGNING WITH HERO BRAND PJ MASKS Gemma International are thrilled to confirm a partnership with eOne Entertainment to launch a new range of licensed cards, gift packaging and partyware for PJ Masks, the latest action adventure hero brand taking the UK by storm. Connor, Amaya and Greg are normal kids by day, but when they put their pyjamas on, they transform into their dynamic alter egos; PJ Masks, aka Catboy, Owlette and Gekko. Saving the world from the villainous Romeo, Luna Girl and the Ninjalinos. With a primary target audience of boys aged 4-6, PJ Masks promotes themes of action and adventure combined with the power of friendship. Gift givers can all feel confident buying into this brand, whose characters core values include courage, bravery and teamwork, what’s not to love? Louise Ellison, Marketing Executive describes the buzz at Gemma HQ: “Everyone at Gemma is really pleased with our new signing. Our Studio are loving working on such a fun new brand, and of course our Sales team can’t wait to get out there and present the product, which is already in high demand.” The cards and gift packaging range includes aged and no age cards with foil finish, roll wrap, 2 sheet and 2 tag pack, and a large gift bag with stickers, which will be available from July 2017. The initial party range will include invites, plates, cups, napkins, banners, masks and stickers, latex balloons and loot bags, all available from September 2017. Gemma’s Licensing Director, Tim Rudd-Clarke, cannot stress how important this brand is to retail: “PJ Masks is a no-brainer for Gemma, just perfect for those older pre-schoolers, it fits perfectly into our license portfolio! The impressive performance of the brand to date speaks volumes and I truly believe this is one of those great opportunities when retailers can, with real confidence, buy into a new and exciting concept to offer their consumers!”