15th September 2016
Gemma International are pleased to announce the recent renewal of their license with the Natural History Museum. The relationship began in 2009 and since has gone from strength to strength with Gemma producing cards and wrap based on the dinosaur collection at the museum. A popular childrens theme, the Dinosaur ranges produced over the years have sold very well, thus Gemma were very keen to continue the relationship.
Licensing Exec Thalia Clare explains the appeal of working with NHM: “The Natural History Museum is one of the UK’s top visitor attractions with over 5.2 million visitors each year, and dinosaurs are one of their biggest attractions, which is great for us as they look fantastic on cards and wrap and dinosaurs are always a hit with children of all ages.” Along with the license renewal, comes a brand new range of cards and wrap using their newly created style guide. Featuring some striking photo-realistic dinosaur images and bold bright colours, the card range includes aged cards from 4 through to 12 with foil detail, as well as a die-cut no age favourite. There is a choice of 2m and 4m roll wrap, a 2 sheet and 2 tag pack and two new gift bags. The products also feature a variety of interesting dinosaur facts to appeal to budding paleontologists.
Licensing Director, Tim Rudd-Clarke said: “Our Natural History Museum product range has performed consistently well over the years, and given our retailers excellent above the curve sell through, proving to be a worthy license across greetings cards and gift packaging. The brand has great parental approval, and of course most people have been to the Natural History Museum at least once on school trip, so NHM as brand has touched a significant part of the UK population! I think that being such a much-loved British Institution is the important connection that makes this brand work for us.”
For further information contact Louise Ellison, Marketing Executive t: 01264 388407 e: firstname.lastname@example.org